Features
Six pillars. One real product.
Programmatic radio, broken into six parts.
Six mechanics that, together, take a buyer's campaign from a DSP through to a broadcast spot — in minutes, with the audience data and controls both sides need.
01 — Real-time bidding
A live auction for radio.
OpenRTB 2.6 bid requests, sent into the radio automation system minutes before airing. Broadcaster-set floors. Daypart rules honored.
What this replaces: spec-sheet quoting, telephone negotiations, week-long gaps between booking and airing.
02 — Real-time audience estimation
Live audience for every live spot.
Streaming listenership extrapolated to estimate live broadcast listening. Uses the same model that’s powered Validate attribution and measured 10,000+ campaigns across 250+ stations.
What this replaces: Station ratings that lag by weeks and don't cover all markets.
03 — Real-time ad insertion
Minutes before airing, not the day before.
Resonate scans the upcoming commercial log minutes before each break, evaluates demand at the CPM level, and inserts the winning ad into the automation system.
What this replaces: day-ahead log scheduling. Inventory locked the night before, regardless of next-day audience or demand.
04 — Yield optimization
Earn more from every commercial break.
Fill unsold inventory, replace bonus spots with paying demand, and shuffle lower paying demand to make room for higher paying opportunities. All while respecting daypart rules set in your traffic system.
What this replaces: lost opportunities and underpriced breaks.
05 — Broadcaster controls
Professional broadcast controls.
Set custom price floors, enforce complex daypart rules, and confidently manage creative approvals with AI-generated transcripts and risk assessments. Resonate automatically normalizes audio volume, manages category conflicts, and uses audio fingerprinting to prevent duplicate spots - giving you complete control over your broadcast.
What this replaces: The compromise. You get the revenue engine of programmatic advertising with the exact, unyielding quality controls of traditional broadcast traffic.
06 — Traffic & playout integration
Plugs in seamlessly. Runs automatically.
Integrates with your existing traffic and playout systems. Doesn't require manually slotting specific openings for programmatic ads every day. Resonate automatically finds the right places to insert ads, just minutes before airing.
What this replaces: The headache of massive tech overhauls, and the daily chore of manual slotting.