Real-time bidding

Real-time bidding for broadcast radio.

Live auctions, seamless insertion, and direct access to digital buyers.

What it is

Live auction layer

For agencies to reach the millions of commuters listening to broadcast radio, they’ve always had to pick up the phone. Because of that friction, radio has been left off the menu for thousands of modern ad agencies.

Resonate changes that. We’ve built a live auction layer that connects broadcast radio directly to the world's largest digital demand-side platforms (DSPs).

For Advertisers

Buy broadcast like you buy digital

You can finally buy the incredible reach of traditional broadcast radio with the exact same speed, precision, and agility as your digital campaigns.

Buy impressions, not spots: Bid on real-time audience impressions, perfectly aligning your radio buys with the rest of your programmatic strategy.
Unified, real-time reporting: Track your campaign delivery live inside the exact same DSP you use for everything else. No more waiting weeks for a post-campaign wrap-up to see if your ad actually ran.
Apples-to-Apples CPMs: Evaluate your performance holistically. When you compare broadcast radio's CPM side-by-side with your other programmatic channels, its massive efficiency becomes an undeniable advantage.
Mid-flight agility: Need to pivot your message for a flash sale or a weather event? Swap your creative directly in your DSP mid-flight, and it updates on the airwaves automatically.

For Broadcasters

Zero friction, maximum yield.

Resonate turns your radio station into a frictionless buy, opening your inventory up to a massive pool of net-new digital budgets—without creating extra work for your staff.

True automation: Bids clear and ads flow directly into your automation system just minutes before airing. Your traffic team never has to manually slot programmatic placeholders in the log.
Automated billing: Eliminate the end-of-month reconciliation headache. Billing and invoicing for programmatic demand are completely automated.
Path of least resistance: Capture the high-value digital buyers who previously skipped radio simply because they didn't have the time to pick up the phone.

What this replaces

The workflow you stop running.

Spec-sheet quoting. Telephone negotiations. The week-long gap between booking a campaign and hearing it on the air. It also replaces the daily chore of manual log slotting, manual invoicing, and the frustrating reality of premium inventory left unsold simply because a digital buyer didn't have the time to call your sales team.

This perfectly aligns the platform with what modern digital buyers expect, while highlighting the massive workflow relief for broadcasters.

Other pillars

The rest of the platform.