Real-time ad insertion
Real-time insertion for live radio.
What it is
True just-in-time playout
Programmatic advertising relies on capitalizing on the current moment, but traditional radio logs are locked a day in advance. Resonate bridges that gap by operating right at the finish line.
Instead of relying on a static, day-old schedule, Resonate communicates directly with your playout automation system in real time. It continuously scans for upcoming commercial breaks, identifies available slots or zero-dollar bonus spots, and converts the value of that airtime into a dynamic CPM based on live audience estimations.
By comparing your local inventory's value against live programmatic bids on an apples-to-apples basis, Resonate captures the highest-paying demand and seamlessly inserts the audio directly into your automation system to be aired minutes later.
Specs
- 60-second polling
- Resonate continuously pings your playout automation system every minute to identify commercial breaks occurring in the next five minutes.
- Dynamic CPM valuation
- Converts your traditional spot rates into real-time CPMs using live streaming data to estimate the exact broadcast audience in that moment.
- Direct automation insertion
- Bypasses the limitations of a static traffic log by inserting the winning programmatic audio directly into the live playout engine.
- Just-in-time clearing
- Secures the bid, validates the creative, and drops the ad into the broadcast queue—all within a five-minute window.
What this replaces
Day-ahead scheduling can't do programmatic
Inventory locked the night before, completely blind to next-day audience spikes or last-minute digital demand. It also replaces the frustrating reality of half-empty breaks airing with zero-dollar bonus spots simply because there was no time to manually adjust the log.
Other pillars
The rest of the platform.
Real-time bidding
Real-time audience estimation
Yield optimization
Professional broadcast controls
Traffic & playout integration
