For Advertisers
Buy radio from the DSP you already use.
Resonate connects programmatic networks to broadcast radio inventory. Bid live. Air in minutes. Reports on live audiences. Works with Google DV360 and The Trade Desk.
What's broken
The frictions you already know.
issue 1
Radio isn't on the menu
Most agencies buy programmatically every day. Radio isn't an option in their workflow — so they skip it.
issue 2
Manual buys take days, not minutes
Insertion orders. PDFs. Phone calls. The rest of your stack moves in minutes; radio still moves in weeks.
issue 3
Buying last month's audience
Ratings lag by weeks and don't cover all markets. You know that the audience isn't the same on a holiday Monday compared to a regular Monday. You should be able to buy today's audience, not a past audience.
features
What changes when you buy through Resonate.
Real-time bidding
Access radio inventory from your DSP — Google DV360, The Trade Desk, and more. The same workflow you use for Display and CTV.
Real-time audience estimation
Bid against the audience that's tuned in right now. Five years of validated methodology behind it.
Real-time insertion
Spots air minutes after the auction clears. Not next-day. Not next-week.
Coalition supply
Pattison and Rogers stations at launch. Built for industry scale.
Premium Inventory
No filler, no user-generated content. Just top-tier broadcast stations, prime listening dayparts, and highly trusted audio brands.
Broadcast Quality
No audio spikes or awkward dead air. Strict category separation guarantees your brand never sits right next to a competitor.
Fits next to your stack
Mass reach with the ease of digital.
Run radio through Resonate the same way you run display, CTV and DOOH through your DSP. Google DV360, The Trade Desk, and more - all integrated.
