The Platform

The infrastructure for live programmatic radio.

Built by Pattison Media. Proven on air. Open to the rest of the industry.

The shape

Connecting audiences to advertisers

Buyers reach radio listeners through real-time bidding, with the convenience and reporting they’re used to from programmatic display and video.

Broadcasters expose inventory to a wider demand pool, with floors and rules they control.

Overview

The speed of digital. The standard of broadcast.

Real-time bidding, real-time audience measurement, real-time insertion — with broadcast quality and controls.

Real-time auction layer

OpenRTB into broadcast inventory. Bids cleared against floors and daypart rules broadcasters set in Traffic.

Real-time audience estimation

Live streaming listenership extrapolated to total broadcast audience — the same model that's powered Pattison's Validate attribution product for five years.

Dynamic Yield Optimization

Automatically replace unpaid bonus spots with paying demand, and seamlessly reshuffle lower-tier ads to capture high-paying opportunities.

Industry coalition

Pattison Media and Rogers Sports and Media as launch partners. Built for industry scale, not a single broadcaster.

How it works

Launch radio campaigns in minutes, not days

Step 1

Schedule

Buyers set budgets, targeting, and creative inside the same platforms they already use for the rest of their marketing campaigns. Popular Demand-Side Platforms (DSPs) include Google DV360 and The Trade Desk.

Step 2

Auction

Minutes before a commercial break, Resonate scans the station's schedule, identifies open avails, and instantly sends them to auction for buyers.

Step 3

Ad Insertion

The highest-paying ad is instantly loaded into the radio automation system, filling the avail with zero manual effort.

Step 4

Reporting

Resonate verifies playout after each ad airing and communicates impressions back to the DSP. Buyers can track delivery data in real-time, completely eliminating the wait for post-campaign wrap-ups.

The novel IP

Why real-time programmatic on broadcast is possible.

Programmatic depends on knowing how many people are listening, right now. Traditional ratings can't do that - they're weeks out of date and don’t cover many radio markets.

Resonate uses live streaming listenership as a proxy for total broadcast audience. The model knows that broadcast listening tends to peak at the times where people are in the car - during morning and afternoon drive. In contrast, streaming peaks at mid-day.

The relationship between those two patterns produces a real-time estimate of total audience for every spot.

It's the same methodology that powers Pattison's Validate attribution product. It’s a proven system that has successfully measured thousands of campaigns across 250+ radio stations over the last five years.

For buyers

Buy radio the way you buy everything else.

One DSP. One workflow. Live audience data on every bid. Spots that air minutes after the auction clears. Reporting that arrives as it happens.

Learn More

For broadcasters

Yield without giving up control.

Keep your existing traffic and radio automation systems. Never settle for giving away inventory for pennies on the dollar just to fill a stop set.

Resonate integrates seamlessly into your current workflow to deliver demand you weren't reaching with manual sales, automated insertion into breaks that were going to air half-empty, and the yield optimization that comes with both.