Yield optimization
Earn more from the same inventory.
What it is
Dynamic yield optimization
Radio revenue has traditionally been constrained by the static nature of a daily log. Your traffic software does an excellent job of scheduling orders and enforcing playout rules, but once that log is generated, your revenue ceiling is essentially locked. If a break goes to air with unsold avails, that time is gone forever. If it’s fully sold, you have no way to accommodate last-minute, high-paying digital demand.
Resonate introduces an intelligent, real-time yield engine that works with your existing workflow. By treating your on-air schedule as a dynamic inventory pool, Resonate automatically maximizes the revenue of every single commercial break, right up to the minute it airs.
Three Ways
Three ways Resonate maximizes your yield
Instead of settling for the log as it was originally scheduled, Resonate works in the background to continuously evaluate and upgrade your revenue using three distinct mechanics.
- Monetizing unsold inventory
- Resonate captures real-time programmatic bids and fills avails with paying advertisers, generating net-new revenue from space that was going to waste.
- Upgrading bonus spots
- If a break is padded with zero-dollar bonus spots or station promos, Resonate identifies them and seamlessly swaps them out for paying programmatic demand.
- Smart reshuffling
- Even when a stop set is completely sold out, Resonate continuously peeks into programmatic marketplaces for bids that outprice your scheduled ads. When it finds a higher-paying bid, it captures that premium revenue and seamlessly shifts your flexible ads to future breaks.
Total flexibility with 100% rule enforcement
The magic of Resonate’s yield engine is that it never overrides your traffic software. It optimizes your log dynamically by automatically honoring the exact orders and boundaries your team has already set.
- Daypart-aware logic
- Resonate reads the specific flight instructions associated with every single ad. If an advertiser’s order states they cannot run outside of Morning Drive, Resonate will never shuffle them out of that daypart.
- Priority code mapping
- You dictate exactly which spots are untouchable and which ones are flexible. By mapping your existing traffic codes to Resonate's controls, you can set rules ranging from Strict (cannot be moved or touched under any circumstances) to Movable within the daypart, all the way to Removeable (for unpaid bonus spots).
- Category conflict protection
- As spots are optimized and shifted, Resonate continuously checks category conflict codes to guarantee competing advertisers never play back-to-back.
Other pillars
The rest of the platform.
Real-time bidding
Real-time audience estimation
Real-time ad insertion
Professional broadcast controls
Traffic & playout integration
