Traffic & playout integration
Lives next to the systems you already run.
What it is
Programmatic that fits, not programmatic that takes over.
Resonate integrates directly into the traffic and playout systems that broadcasters already trust. No costly tech changes or staff retraining needed.
Your sales and traffic teams keep their exact existing workflows. Resonate simply sits alongside them, intelligently bringing real-time programmatic demand into your established broadcast environment.
traffic
Traffic integrations
Resonate currently integrates out-of-the-box with WideOrbit, Marketron, and SDS.
Instead of overriding your traffic system, Resonate reads it. We pull the critical data needed to maximize your revenue while strictly enforcing your station's rules.
- Dynamic valuation
- Resonate reads your local spot values and combines them with our real-time audience estimation to calculate highly accurate CPMs for programmatic buyers.
- Category separation
- We automatically import your category conflict codes, guaranteeing that an external programmatic ad will never run back-to-back with a local competitor.
- Inventory restrictions
- Resonate reads all existing ad restrictions. If an ad isn't allowed to run in a specific daypart, it won't be moved there. Period.
priorities
Priority code mapping
You maintain absolute authority over what gets moved and what stays put. You can map your traffic system's existing priority codes (for example, assigning P1 as "Strict" and P9 as "Removeable") directly into Resonate's five levels of control:
- Strict
- Untouchable. This spot cannot be moved or replaced under any circumstances.
- Moveable in stop set
- The spot can shift positions, but must remain within the exact same commercial break.
- Moveable in daypart
- The spot can be shifted to a different break, as long as it stays within the same daypart.
- Moveable anywhere in the day
- Maximum flexibility to shift the spot to any available break throughout the broadcast day.
- Removeable
- The spot (like a zero-dollar bonus) can be fully dropped to make room for a higher-paying programmatic ad.
automation
Playout automation
Real-time optimization
Resonate’s automation integration ensures that high-paying programmatic demand makes it to the airwaves flawlessly. We are currently fully integrated and officially approved for WideOrbit Automation for Radio.
Here is exactly how it works behind the scenes, minute by minute:
- The 60-second check
- Every single minute, Resonate software communicates with your automation system to look for any commercial breaks coming up within the next 5 minutes.
- The real-time bid
- If a break is approaching, Resonate instantly sends a request out to programmatic buyers (via OpenRTB) to see who is bidding on that audience.
- The smart shuffle
- If a programmatic bid comes back at a higher price than what is currently scheduled in that break, Resonate looks at your Priority Codes. It then organically shuffles your flexible inventory to accommodate the higher-paying spot, instantly upgrading your yield.
Ease of adoption
Every objection that starts with "we'd have to..."
"We'd have to swap our automation system." "We'd have to retrain the traffic team." "We'd have to completely change how direct sales are booked." None of those apply. You get the revenue engine of programmatic advertising with the unyielding controls and established workflows of traditional broadcast traffic.
Other Systems
Need a custom integration?
We are actively developing connections with more industry platforms. If your station uses a different traffic or automation system than the ones listed above, reach out to our team—we can build the integration to bring Resonate to your workflow.
Other pillars
The rest of the platform.
Real-time bidding
Real-time audience estimation
Real-time ad insertion
Yield optimization
Professional broadcast controls
