For Broadcasters

Expanding the market for radio advertising

Real-time programmatic demand. Works alongside the tech you already use. Controls and rules stay yours.

The fair concern

Programmatic doesn't have to mean price erosion.

Programmatic done badly drives prices to the basement. Programmatic done well adds demand from buyers you weren't going to reach with manual sales.

Resonate is built for the second case. Floors are yours. Direct relationships stay direct. Existing approval workflows continue to apply. Programmatic supplements — it doesn't replace.

Who built it

Made by people who run radio for a living.

Resonate is a Pattison Media initiative. Three years of R&D. First live airing on 102.7 The Peak in Vancouver. Rogers Sports and Media as the first co-launch partner.

This isn't an ad-tech vendor selling broadcasters something. This is broadcasters building infrastructure for broadcasters.

It's here today

The future of radio.

Real-time bidding

Surface inventory to programmatic demand you weren't reaching manually.

Real-time audience estimation

Audience estimates from right now - not 13 weeks ago. Uses streaming as a proxy for live broadcast audience. Proven methodology.

Real-time insertion

Ads inserted into radio automation just minutes before airing.

Yield optimization

Bonus spots replaced with paying demand. Lower paying ads shuffled to make room for higher paying ones. Daypart rules always honored.

Broadcaster controls

Floors, daypart rules, approval workflows — you're in control.

Traffic & playout integration

Works alongside your existing traffic and playout systems. No rip-and-replace.

Existing workflows

Lives alongside what you already run.

Integrates with popular traffic systems: WideOrbit, Marketron, and SDS.

Wideorbit Automation for Radio is the first partner automation system, with more to come.

No new playout engine. Your sales and traffic teams keep their existing workflows; Resonate sits beside them, adding programmatic capabilities into existing broadcast systems.